Can theatre be used to market an Internet experience?

I certainly hope so, for it would be a delightful reversal of the Internet’s traditional role as a promoter of events that take place elsewhere in physical space (e.g. a movie, sporting event, or stage play, to name but a few).Some of the text contained in the Sir Richard Wadd stage plays very conspicuously draws attention to the existence of this website. Whereas an audience member may believe that both the web domain and the characters on stage who speak of it are purely fictional, curious viewers who actually do investigate the existence of www.SirRichardWadd.com will be rewarded with the discovery of this very site. Of course, there’s no reason to suppose that audiences won’t be directed here through any number of additional channels, including the take-home programme, promotional websites of theatre companies that are performing the plays, and stand-alone advertising.

Ultimately, my objective is to create a seamless flow of (recurring) audience movement between the stage and the computer screen, and back again to the stage. At any point in the cycle, new audience members can learn of Sir Richard Wadd’s existence and be drawn into the current. As they explore the website, they will learn of the plays – which I intend to have constantly promoted on the site. And, as they attend the plays, they will be alerted to the existence of the website and subsequently be invited to investigate it.